PPC means pay-per-click advertising. My fee covers the agreed Google Ads planning and management; your separate advertising budget pays Google. I begin with a clear offer and a landing page that can receive enquiries.
Pays for the campaign tasks and review frequency shown here. Initial setup is included in month 1; it is not billed again as a separate setup fee.
Your Google budget
Suggested budgets are planning examples, not minimums imposed by Google or promises of leads. We agree an average daily budget and review current platform spending rules.
A conversion
An agreed action recorded by tracking, such as a completed enquiry. A tracked action does not automatically establish lead quality or a sale.
Compare the complete scope
On smaller screens, swipe inside the table to compare all three plans. The same details are available in each card above.
Google Ads / PPC: quantities and service limits
Included work
Starter
Growth
Advanced
Suggested starting fee
₹3,999 / month
₹6,999 / month
₹11,999 / month
Google Ads accounts
1
1
1
Search campaigns
Up to 1
Up to 2
Up to 4
Ad groups
Up to 3 total
Up to 6 total
Up to 12 total
Initial keyword research
Up to 30 candidate terms
Up to 60 candidate terms
Up to 100 candidate terms
Responsive search ads
Up to 3 initially
Up to 6 initially
Up to 12 initially
New ad-copy variants
1/month after setup
2/month after setup
4/month after setup
Targeting
1 initial location/language plan
1 initial plan + monthly review
1 initial plan + 2 reviews/month
Search term & negative keyword review
1/week
2/week
3/week
Bid/budget/asset review
1/week
2/week
3/week
Standard conversion events
Up to 1
Up to 2
Up to 3
Landing-page review
1 existing URL initially; recommendations
Up to 2 existing URLs initially; recommendations
Up to 4 existing URLs initially; recommendations
Performance report
1/month
1/month
1/month + 1 mid-month summary
Review call
1 × 20 minutes/month
1 × 30 minutes/month
1 × 45 minutes/month
Suggested Google ad budget
₹9,000/month; separate
₹18,000/month; separate
₹30,000/month; separate
Managed Google spend limit
Up to ₹20,000/month
Up to ₹50,000/month
Up to ₹1,00,000/month
Support response target
Within 2 working days
Within 2 working days
Within 1 working day
Exclusions and additional charges
Search campaigns only. Shopping, Merchant Center feeds, Performance Max, Display, YouTube and remarketing are quoted separately.
Landing-page development, custom integrations, call-tracking subscriptions, paid tools and platform spend are excluded.
Standard tracking uses supported existing tools and access. Custom code, server-side tracking and unsupported CRM connections need a separate quote.
Prices are in Indian rupees. Applicable taxes, approved third-party purchases and extras are itemised in the written quote. I ask for approval before work outside the scope.
Payment, delivery and communication
Suggested billing: management monthly in advance for 30 days. Google spend is paid directly by your business. Initial setup usually takes 5–7 working days after account access and approvals; ad approval timing is controlled by Google.
I confirm access, business facts and the start date before work begins.
You approve proposed content and campaigns before publishing. Your business remains responsible for supplying accurate offers and responding to customer enquiries.
Monthly reports describe completed work and available performance data; they do not turn clicks or impressions into a sales claim.
Support is by email and WhatsApp within the scope. Calls and response targets follow the plan and written agreement.
These are suggested starting prices and service allowances for discussing your project. Your written quote confirms the final fee, capacity, deliverables, applicable taxes and terms before you book. No payment is taken on this page.
When can work start, and how long does it take?
Each monthly plan covers a 30-day service period. The plan lists any onboarding or setup period. I confirm a start date after receiving agreed payment, access, business information and approvals. Platform reviews and missing information can change the schedule.
What costs extra?
Search campaigns only. Shopping, Merchant Center feeds, Performance Max, Display, YouTube and remarketing are quoted separately. Landing-page development, custom integrations, call-tracking subscriptions, paid tools and platform spend are excluded. Standard tracking uses supported existing tools and access. Custom code, server-side tracking and unsupported CRM connections need a separate quote.
Can I upgrade or customise a package?
Yes. Tell me which quantities, channels or features need to change. I confirm the revised deliverables and price in writing before extra work begins. Changes to an ongoing plan normally take effect at the next service period unless we agree a separate change order.
How do cancellations and refunds work?
Proposed booking terms: request cancellation by email before the next service period or project milestone begins. Completed work and approved third-party costs are itemised; any payment for undelivered work is reconciled against the accepted proposal. There is no blanket non-refundable rule on this page. The written agreement and applicable requirements govern the final settlement.
What support is included?
Support covers questions and issues within the purchased scope. Suggested working hours are Monday to Friday, 10 am–6 pm IST, excluding agreed holidays. Response targets mean acknowledgement and a next step, not guaranteed resolution. Calls are booked in advance; emergency and 24/7 support are excluded.
Will I keep ownership of my accounts and website?
Your business should retain control of its domain, hosting, website and platform accounts. I work through authorised access. Third-party licences have their own terms. Website files and deliverables are handed over under the agreed payment and licensing terms.
Do unused quantities roll over or guarantee results?
Unused monthly allowances do not roll over unless agreed in writing. Counts are work limits, not promises of rankings, reach, leads or sales. Where an activity does not apply to your site or eligibility, I explain that before booking and agree a suitable scope.
Need a package built around your business?
Send your website, business type, priorities and the work you need. I’ll explain the options and confirm the price and responsibilities in a written quote.
